Cookie Policy

Cookies, analytics and website tag technologies
Caboodle Business Support Ltd
Last updated: 28 August 2026 — Version 2

You are in control. Our current configuration prevents Google Analytics from operating unless you have made the appropriate choice through our cookie controls. You can change your choice later using Cookie Settings.

Download the approved Cookie Policy as a PDF

1. About this policy

This Cookie Policy explains how Caboodle Business Support Ltd uses cookies and similar storage or access technologies on our website. It should be read alongside our Website Privacy Policy.

2. What cookies and similar technologies are

Cookies are small files or pieces of information stored on or accessed from your device when you use a website. Websites can also use related technologies such as scripts and tags. UK privacy rules apply more broadly to technologies that store information on, or access information from, a user’s device, so in this policy we use “cookies and similar technologies” as a convenient collective term.

3. Why we use them

We currently use cookies and similar technologies for two main purposes:

to enable our website and cookie-preference controls to operate correctly; and
to understand how visitors find and use our website so that we can improve it and our services.

We do not currently use website cookies or tags for Google Ads, remarketing, personalised advertising, audience building or social-media advertising tracking.

4. Necessary technologies

Some technologies may be necessary for the website or cookie-preference system to operate or to remember the choices you make. Where a technology falls within an applicable legal exception, consent is not required for that use. We keep necessary use proportionate to its purpose.

5. Google Analytics 4

We use Google Analytics 4 (GA4), provided by Google, to understand how visitors find and interact with our website. In our current configuration, GA4 operates only after the visitor has made the appropriate choice through our cookie controls.

Subject to that choice, GA4 may collect information such as:

pages viewed and interactions with website features;
device and browser information;
approximate geographic information;
how a visitor arrived at the website, for example from a search engine or another source; and
events such as the successful submission of our contact form.

We use this information to measure use of the website, understand visitor journeys, see which parts of the website are useful and identify opportunities to improve the website and our services.

Google states that GA4 does not log or store individual IP addresses. IP information may be used to derive approximate location information before being discarded. See Google’s Privacy Policy.

6. Privacy-minimised contact-form measurement

If a visitor has allowed analytics and then successfully submits our contact form, GA4 may record that a form submission occurred and information about the source of the visit. This allows us, for example, to understand whether an enquiry originated from a Google search.

The analytics event is deliberately privacy-minimised. We do not intentionally send Google Analytics the visitor’s name, email address, telephone number, free-text message, business details or other information entered into the contact form as part of that event.

7. Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy the Google Analytics tag on our website. GTM is a tag-management system rather than an advertising service. Our current use of GTM is limited to managing Google Analytics.

If we later introduce materially different tracking technologies, such as advertising, remarketing or social-media tracking tags, we will review this policy and our consent arrangements before those technologies are introduced.

8. Your choices and withdrawal of consent

When you first visit our website, our cookie controls allow you to accept or reject analytics technologies and manage your preferences. Our chosen configuration prevents GA4 from operating unless you have made the appropriate choice through those controls.

You can change or withdraw your choice at any time using the Cookie Settings control on our website. Withdrawing consent does not affect processing that lawfully took place before withdrawal.

You may also be able to control cookies through your browser settings, including Chrome, Firefox, Safari and Edge. Browser controls are separate from our website Cookie Settings and may affect other websites as well.

9. Retention and cookie duration

Our GA4 property is configured with a 14-month retention period for user-level and event-level information to which Google Analytics data-retention controls apply. Google may retain aggregated statistics — for example, the total number of people who visited a page during a particular month — for longer. These aggregated reports do not contain the same detailed information about individual website interactions.

Individual cookies and similar technologies can have their own expiry periods. The live cookie-preference system provides current technical details, including the cookie or technology name, provider, purpose and duration, so that this information remains accurate if the website configuration changes.

10. Who receives analytics information

Analytics information may be accessible to authorised Caboodle personnel, our GDPR-compliant external SEO/website manager where necessary to provide services to us, and Google as the provider of Google Analytics and Google Tag Manager.

11. International processing

Google operates internationally, and information processed through Google services may therefore be processed outside the UK. Where personal information is transferred internationally, an appropriate lawful transfer mechanism must be available. Depending on the circumstances, this may include UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework where applicable, or approved contractual safeguards.

Our Website Privacy Policy contains more information about international processing and your data protection rights.

12. Changes to this policy

We may update this Cookie Policy when the technologies used on our website, our suppliers or legal requirements change. If a change requires a new consent choice, we will ask for that choice through the website rather than assuming consent from continued use.

13. Contact us

If you have questions about our use of cookies or similar technologies, contact us at team@caboodlesupport.co.uk or telephone 01722 510600.

Paint N Body

4 months ago

Karen and Roz are great to work with, very patient with explaining everything to me when I get stuck. Always available and always prompt with tax returns. Such a relief to find after my previous accountant.

Sharon East

6 months ago

I was always felt very much in the dark with my previous accountant but working with Caboodle i feel looked after. A very smooth, guided & professional onboarding system. Great communications throughout. Always happy to help or assist with queries. Regular updates & can 100% say my business wouldn't be here without their amazing support. My heartfelt thanks especially to Karen & Roz 🌹

Francesca Herridge

I can’t recommend Karen and Roz highly enough. As a new construction business, having someone with such extensive knowledge and experience on our side has made a huge difference. They are always looking for ways to make our business more efficient and proactive in suggesting improvements that genuinely help us grow.

The support we’ve received since working with Caboodle has been excellent. No question is ever too small, and they are always happy to take the time to explain things clearly and provide helpful guidance whenever we need it.

Professional, reliable, and a real pleasure to work with. I would highly recommend their services to any business looking for a knowledgeable and supportive accountant.

We've also been lucky enough to work with Ian and taken a lot from his coaching session and values workshop.

Daniel Smith

1 year ago

Karen and her brilliant team have been amazing in looking after my plumbing business since i joined 5 or so years ago. She's always looking for ways to make my business more efficient and keep the paperwork side of things as simple as possible for me.
They are always available to quickly deal with any questions or queries that arise and are a pleasure to work with! I cant recommend this business highly enough!!

David Willars

2 years ago

Karen has handled and prepared tax accounts for us and the family for many years now and I can thoroughly recommend her. Karen’s professionalism and knowledge of tax management is exemplary. She brings a personable and friendly approach to everything she does which makes dealing with her a pleasure.